Starbucks launches mobile app in Japan

RetailME Bureau

Starbucks has launched its mobile app in Japan, introducing mobile payment and eGifting solutions to its fourth largest and one of the most dynamic markets worldwide.

The Starbucks Japan app for iPhone and Android provides a fast and convenient way for customers to pay for their in-store purchases at more than 1,100 stores across the market. Customers can quickly pay for their in-store purchases by scanning a bar code linked to their registered Starbucks Card. Customers can register multiple Starbucks Cards onto their account, all of which will also be available within the Starbucks mobile app.

“Our ability to bring our best-in-class mobile payment and gifting experience to Japan demonstrates Starbucks digital leadership and the impact we believe we can make on the future of retail. Starbucks is committed to exploring new ways to leverage digital innovations to delight customers and unlock growth opportunities across the country,” says John Culver, group president, Starbucks China/Asia-Pacific region.

“We are pleased to bring this digital innovation to our customers in Japan, who now have an unprecedented level of connection with Starbucks,” adds Takafumi Minaguchi, COO, Starbucks Japan. “This is the latest way Starbucks is engaging with customers using digital and mobile experiences.”

In addition to mobile payment, the Starbucks Japan mobile app provides customers with information on all the latest Starbucks products and the ability to redeem special offers and send eGifts in a few easy steps. The eGift experience offers customers digital cards with a wide variety of themes and occasions they can send from within the app.