Aster launches first health & wellness e-store in the GCC

RetailME Bureau

Coinciding with the opening of its 200th outlet, Dubai-based Aster Pharmacy today launched the first e-commerce store,, in the health and wellness space in the GCC.

The launch ceremony was attended by the legendary Indian cricketer Sachin Tendulkar alongside Dr Azad Moopen, chairman and managing director of Aster DM Healthcare; Jobilal Vavachan, CEO of Aster Pharmacy; and Alisha Moopen, executive director and CEO of Aster Hospitals & Clinics.

With an aim to bring healthcare closer to customers, hopes to provide people residing in Dubai the comfort of ordering and receiving healthcare products sitting in the comfort of their homes. is designed to be an extension to the existing 200 Aster Pharmacies in the region, rather than substituting them. The online platform offers convenience, choice and health product delivery. Customers can purchase over-the-counter medications, nutritional products, medical equipments, skin and hair care products, amongst others, along with various wellness products online. The online platform currently offers a range of 10,000 products.

Commenting on the launch of Tendulkar, says, “It is a remarkable step by Aster Pharmacy because in today’s urban life, health, wellness and time needs to be well balanced. Such an initiative by Aster seeks to fill the gap and I wish them the very best for this innovative and compelling proposition.”

“We are excited to launch the online healthcare store in line with the vision of the UAE leadership, who are at the forefront of adopting innovation in all areas. This will help us to transform the healthcare retail industry to fit the needs of our consumers and patients,” adds Dr Moopen.

“We have seen that many of our patients with chronic medical problems would like to order their medications in advance. Many would like to browse and get the best choice for medical equipment and homecare products, among others. will ensure that we offer our customers a wide range of products, specially chosen to fit local needs and preferences. The new e-commerce platform is an initiative in this direction,” states Vavachan.