Dubai-based Majid Al Futtaim has received two awards at the MENA Digital Awards 2016 (MDA) and the Festival of Media Awards MENA 2016.
The company received the ‘Best Mobile App’ award for City Centres’ mobile app at the MDA that recognised the best mobile app in terms of originality, how beneficial it is to its users, accessibility and efficiency, innovation in technology as well as UX and overall design.
The second was the Bronze Award for the sustainability layer of its 2015 Monopoly campaign under the ‘Best Engagement Strategy’ category at the Festival of Media Awards MENA. Majid Al Futtaim was the only shopping malls group shortlisted during the Festival of Media. The recognition demonstrated the importance of delightful consumer experience delivered through activations paired with an innovative approach for media. The campaign merged ‘gaming’ with ‘giving’, creating memorable moments for all those who participated and raised more than AED1,800,000 ($500,000) for rebuilding houses in Nepal after the 2015 earthquake.
“Mobile technology is set to grow in importance and play a vital role in the consumer shopping experience. As an industry leader, Majid Al Futtaim is always looking for new ways to innovate and offer great customers experiences. The recognition of City Centres’ mobile app confirms our standpoint that using innovative technology infused with originality, and with consumer experience always top of mind is the way forward,” says Fuad Mansoor Sharaf, senior director – property management, shopping malls for Majid Al Futtaim Properties.
“In line with the company’s vision to create great moments for everyone, everyday, we will continue to deliver great experiences for our visitors. A perfect example of this vision brought to life is our Monopoly campaign. We brought a giant version of the world famous game to the region for the first time two years ago, and won several awards for its marketing excellence and innovation. We are very proud to have been recognised for the success of its charitable angle, as our visitors thoroughly enjoyed the experience and were able to make a difference by helping others in need at the same time,” he adds.