De Grisogono boutique now in Dubai

RetailME Bureau

Swiss luxury jewellery brand De Grisogono has opened its second branch in the UAE in Dubai at The Dubai Mall following its first outlet in Abu Dhabi’s Etihad Towers.

Spread across 175 meter, the boutique is adorned with glass chandeliers and mid-century Italian furniture chosen personally by Grisogono founder from the Opera Gallery in Dubai.

It comprises three rooms, each having a different purpose. The Corte room showcases a jewellery collection personally chosen by Gruosi; The Stanza Del Tempo room houses De Grisogono’s timepiece collections; while The Grande Sala is a private guest room.

“The Dubai boutique will showcase a number of haute couture high jewellery pieces that are created by artisans in our ateliers. Dubai today is a globally recognised shopping destination. At the heart of what the emirate offers, The Dubai Mall reunites the world’s most important luxury brands,” says Fawaz Gruosi, founder and executive board director of the brand. “Therefore, the new boutique stands as the strategic milestone for the brand not only in the Middle East but in the world over.”