New Lacoste concept store opens in Kuwait’s 360 Mall

RetailME Bureau

Lacoste has opened its new concept store in Kuwait’s 360 Mall offering menswear, womenswear, kidswear, footwear, leather goods and accessories.

Brought by Habchi & Chalhoub W.L.L, spread across 2,175 sqft the new concept store highlights minimal, first-class design, reinforcing Lacoste’s position as a premium casualwear fashion label. The store also reflects the brand’s ‘Life is a beautiful sport’ trademark, an inspiring concept that encompasses the brand’s ethos and creative strategy covers.

Distinguished and streamlined in clean, elegant hues, the store’s interiors include elements of white Thassos marble and oak alongside ‘Life is a beautiful sport’ messaging and accompanying imagery, and a designated ‘Polo Bar’ that displays every colour of the iconic L.12.12 polo.

From the clothing to the walls and every nuanced element in between, the new Lacoste concept store prove yet again that life is a beautiful sport.