Dubai Festival City Mall brimming with excitement

RetailME Bureau

Dubai Festival City Mall continues to add excitement for its shoppers by roping in iconic retail stores and restaurants, as part of the AED1.5 billion transformation.

Several global brands have set shop in the mall including Old Navy, Mint Velvet, plus sized fashion label City Chic, maternity wear retailer Seraphine and many more. Over 30 stores have opened recently in the mall including Rigby & Peller, River Island, Coach, Kate Spade, Armani Exchange, Woojoh, Maje and Sandro amongst others.

Many latest and first-to-market brands are also making their UAE debut at Dubai Festival City Mall. Asia’s leading department store, Robinsons will launch in March 2017, with popular UK high street retailer John Lewis as an exclusive in-store experience.

In addition, several new F&B concepts have been added such as New York eatery Serendipity 3 and Sugar Factory, among others. The recently opened 2,500-seat food court has something nice to offer to every food lover being home to concepts like KFC, McDonalds, New York Fries and Wendy’s along with over 20 more brands to come. Restaurants such as Al Fanar, PF Chang’s, Texas Roadhouse and TGI Fridays are now open. Eataly will open in mid-March and The Cheesecake Factory is scheduled for a mid-year opening.

Shoppers also have the opportunity to visit the recently opened waterfront promenade overlooking the city’s expansive skyline, which will be home to one of the best-in-class dining and entertainment experience in Dubai, with 20 Creekside restaurants progressively opening, catering to different palates. Currently shoppers can enjoy Cityfest, a free pop-up lifestyle event with weekly themes and events including art, food trucks, upcycling, fitness and much more.

Further Fabyland, a unique family entertainment concept with over 70,000 sqft space of games, rides and experiences will also be making its Dubai debut this summer at the Dubai Festival City Mall. That’s not all. The mall will also launch a unique, open air, mega media attraction designed to solidify its position as a tourism destination to be unveiled in December 2016.

“As the transformation of Dubai Festival City Mall continues we are committed to radically improve the shopping experience for our customers delivering the ultimate food, fashion and entertainment mix in Dubai, coupled with ample parking, a continued focus on delivering the best services and maximising the amazing location of the Creekside at our doorstep,” says Chris O’Donnell, group director, Al-Futtaim Group Real Estate, the mall’s developer and operator.

“There is so much more to come as we will be introducing more fashion, food and unique concepts to our retail mix,” he adds.