Charming Charlie hosts Dubai launch event

RetailME Bureau

American women’s jewellery and accessories retailer Charming Charlie, franchised in the region by Dubai-based Apparel Group, hosted a launch event on February 23, 2016 in celebration of the Spring 2016 collection at its Ibn Battuta Mall store. Besides unveiling the new designs and collection, an in-store fashion show was held for the regional media.

The Spring collection is an engaging, inspiring assortment, full of playful and stylish surprises at an accessible price. The prints and fabrics channel Matisse’s artisan cutouts and exquisitely crafted shapes with influence of Warhol’s game-changing pop art.

These new styles and collection is also available in Charming Charlie stores at City Centre Mirdif and Al Naeem Mall. Known for carrying a wide array of accessible fashion accessories merchandised by colour, Charming Charlie offers a full range of product including fashion jewellery, handbags, small leather goods, scarves, watches, sunglasses and a special occasion collection.

Launched in 2004 by Charlie Chanaratsopon, the brand is known for merchandising its broad assortment of products by colour, including fashion jewellery, handbags, accessories, apparel, footwear and more. Charming Charlie has more than 350 global retail stores across the US, Canada and the Middle East.