Filipino restaurant Jollibee reveals expansion plans

RetailME Bureau

One of the largest fast food chains from the Philippines, Jollibee, is reportedly planning to expand its business across the UAE, starting with six new branches during the course of this year, among which one new outlet will open at Mall of the Emirates and the other at Burjuman Centre.

Last year Jollibee launched its first UAE store at The Dubai Mall, its 1,000th location worldwide. By 2020, Jollibee plans to open an additional 100 stores across the wider GCC region.

“Our 1,000th Jollibee store opening at The Dubai Mall was the most successful store opening in the world. We welcomed and served hundreds of people eager to have a taste of Jollibee,” recounts vice president for international markets, Dennis M Flores. “On its opening day, the branch sold record-breaking numbers of its best-selling products and is currently Jollibee’s most financially successful restaurant worldwide.”

“Jollibee means a great deal to many people in the Philippines,” adds Hisham Al Gurg, franchisee of Jollibee in the UAE. “Its expansion here is addressing an extremely underserved market. We are excited to bring such a well-loved brand to where many of its loyal customers reside, as well as introduce it to many new customers who may have never heard of it yet.”