Neiman Marcus rolls out memory mirror

RetailME Bureau

With retailers trying to offer a great in-store experience to consumers, US luxury fashion brand Neiman Marcus has started rolling out a mirror – memory mirror – that captures images and videos of clothing customers try on.

The memory mirror allows customers to see outfits side-by-side, see what they’re wearing would look like in a different colour and replay video of the shopper. These images and videos can also be shared via email, social media or with a sales associate for future recommendations.

“Superior customer service starts with a great overall experience. The memory mirror allows our customers to capture a variety of still and video images that can be shared with friends and allow the customer to see how an outfit looks front and back and while moving. The initial introduction resulted in an immediate and positive reaction, and we’re looking forward to delivering this unique experience to more customers as we roll it out into additional stores,” shares Wanda Gierhart, chief marketing officer of Neiman Marcus Group.

The retailer’s innovation lab worked with digital mirror tech firm MemoMi for several months to develop a product that was unique to Neiman Marcus. A special sales associate interface has also been added to allow staff to send personalised recommendations to customers directly from the mirror.