According to a recent Nielsen study, consumers today are no longer looking for their needs to be fulfilled by only local retailers. They are looking towards e-tailers for greater choice while shopping.
In the UAE all survey respondents confirmed to have engaged in shopping activity online, out of which 68% have progressed into completed transactions.
The response is similar from respondents in Saudi Arabia too where they have done some sort of shopping activity online, out of which 52% have progressed into completed transactions.
“Retailers have to consider more than simply being present online, they need to think ‘mobile screen’ first,” says Arslan Ashraf, managing director, Nielsen Arabian Peninsula. “Smartphone penetration in the UAE and KSA is estimated to be around 80% and 70%, respectively, and it is usually their first point of access when e-browsing.”
While online sales are on the rise, fears about the impact on physical store traffic may be somewhat inflated. As it stands today, consumers aren’t simply ‘showrooming’; they are ‘webrooming’ too.