Novo Cinemas now at Dragon Mart 2

RetailME Bureau

Novo Cinemas recently launched its newest state-of-the-art movie theatre at Nakheel’s new Dragon Mart 2, following which it has announced plans to continue expansion in the region during the course of this year.

Its newest location at Dragon Mart 2 retail complex boasts 1,800 seats across 12 screens, the latest in film exhibition technology, spacious seating and luxury amenities, offering a delightful cinematic experience.

Commenting on the launch, Debbie Stanford-Kristiansen, CEO, Novo Cinemas, says, “We are extremely proud to welcome this latest Novo Cinema address at Dragon Mart 2. This new venue is in line with our vision to offer a truly memorable experience from start to finish to the Middle East’s cinema lovers. We selected this strategic location to capture a unique target audience, including local residents of Warqa’a, International City and surrounding areas as well as shoppers and visitors from neighbouring GCC such as Oman and Saudi Arabia who visit Dubai on weekends.”

As part of its expansion plans this year, Novo Cinemas will increase its contracted screen count from 129 in 2015 to over 200 in 2016 and will launch a number of additional locations during the year including the much anticipated IMG World of Adventures towards second quarter as well as North Gate Mall in Qatar.

Part of this year’s strategy will also see the unveiling of the newly renovated Dubai Festival City multiplex including seven-star and IMAX and a further expansion of six additional screens and the Ibn Battuta Mall Multiplex including two seven-star with a dedicated VIP lounge as well as renovations at both Mega Mall and Buhaira locations.