Al Nassma Chocolate forays into India

RetailME Bureau

UAE-based camel milk chocolate brand Al Nassma Chocolate has announced its first point of sale in India at Kempegowda International Airport, Bengaluru (KIAB).

The full Al Nassma camel milk chocolate collection will be added to the high-end confectionery segment at Nuance-operated duty free outlets, a Dufry company, at Kempegowda International Airport with immediate effect. This new retail outlet also reinforces Al Nassma’s long-lasting collaboration with Dufry, one of the world’s leading travel retailers.

“We are delighted to launch our products in India as a travel retail exclusive at Bengaluru International and we thank the airport authority and Nuance for their continuous support in making this happen. We are especially gratified to see all the Trinity stakeholders unite to celebrate the exclusive to the Indian subcontinent launch of our brand,” says Patrick Dorais, director of sales at Al Nassma Chocolate.

“Al Nassma is renowned for its exquisite range of camel milk chocolates globally. We are delighted they chose our airport to introduce their premium chocolate range in India. At KIAB we continue to work tirelessly to create an attractive commercial environment to offer passengers an extraordinary retail experience. Through a trinity approach between Nuance, Al Nassma and Bangalore International Airport Limited (BIAL), we are proud to be the launch customer of this luxurious brand,” adds Hari Marar, president airport operations, BIAL.

“The advancement of our collaboration with Dufry gives us the opportunity to further strengthen our brand internationally. It opens the doors to some of the most important airports in the world and having a solid fan base in India, we are excited to continue our company’s journey with Dufry in Bengaluru,” Dorais shares.

“It has been our endeavour to provide a unique and exclusive shopping experience along with the best of brands from across the globe at our store. Al Nassma, the latest addition in the confectionery category is a testimonial to that. I am sure Al Nassma’s finest chocolate collection will elevate the shopping experience of the travelers to the next level,” concludes Dimantha Kinigama, country general manager of Nuance, India.