Lush Cosmetics celebrates 20th anniversary

RetailME Bureau

It’s the British ethical brand Lush Cosmetics’ 20th anniversary, and it continues to gain an increasing number of loyal fans in the Middle East too.

Started as a family-run business in the year 1995 with one shop at 29 High Street, Poole Lush has grown as a global cosmetics phenomenon today valued at over AED2.5 billion with more than 900 stores in 49 countries. There are seven locations in the UAE alone with an additional opening in Bawadi Mall, Al Ain this September making it a total of eight shops in Dubai and Abu Dhabi by month-end.

“We are thrilled to be celebrating this momentous anniversary. Here in the Middle East we continue to go from strength-to-strength thanks to our fans who are devoted to Lush’s innovative range of products,” says Anita Baker, director of Lush Cosmetics MENA.

‘Green’ policies are central to the brand’s ethos. The company follows strict ‘No Animal Testing’ rules, which it extends to its third-party business suppliers, and extreme care is taken to ethically and sustainably source raw ingredients used in Lush products.

“As of now, about 70% of our products are naked and this number continues to grow as we add more exciting inventions to our collection of all-year round products. In fact, at Lush all carry bags are made from recycled paper, in addition to minimal recycled product packaging in the forms of pots and bottles, gift wrapping, canvas bags and re-usuable tins” adds Baker.