Mini Exchange secures over $1mn investment

RetailME Bureau

Mini Exchange, an online marketplace in the Middle East related to mother and kids, secured a seed fundraising round of over $1million from strategic angel investors from the region and Europe.

The company founded by Sarah Jones started out with a mere 500 items and, through a very effective marketing campaign and a highly active social media presence, quickly grew to become a thriving online marketplace. Today, Mini Exchange operates a “drop ship” model with items sourced directly from brands, retailers and distributors across the Middle East, ensuring 100% authenticity.

It boasts cutting edge technology and an impressive offering of over 30,000 items, including fashion, essentials and lifestyle products from over 250 international brands. New items are added daily to bring customers the very latest trends.

The sophisticated technology that creates hassle-free shopping for mums benefits the brands and retailers too. Mini Exchange is giving physical stores an online presence and managing the associated logistics such as automation across stock updates, collections and deliveries as well as customer service. In addition international brands are getting exposure to the UAE market they previously didn’t have and regional customers are now also able to access products they were not able to access before.