American fast food chain Dairy Queen makes a return to the UAE

RetailME Bureau

American fast food chain Dairy Queen plans to expand across the UAE over the next four years. The brand, which currently has one outlet in Ras Al Khaimah, plans to open two more in Yas Mall and World Trade Centre Abu Dhabi within the next few weeks.

Backed by billionaire Warren Buffet, Dairy Queen plans a total of 20 outlets across the UAE by the end of 2019. Dairy Queen was present in the UAE for several years in the past, but the last outlet was closed in 2010 after the franchisee decided not to continue the business.

November last year, US-based franchise company Bajco Group announced that it has signed a deal with Buffett’s Berkshire Hathaway to bring the fast food brand back to the UAE.

“Dairy Queen was here a long time ago and now we are seeing the re-entry. This is a great brand with a great product. It is huge in the US and the GCC and is expanding across the region – Saudi Arabia and Kuwait,” says Malik Bajwa, director of operations, Dairy Queen franchise in the UAE.

Dairy Queen will offer burgers and ice creams, targeting the middle-income segment of the market. The brand’s most popular product is Blizzard, a thick and creamy ice cream.