Superdrug launches new baby range

RetailME Bureau

UK-based health and beauty retailer Superdrug is launching a new baby range through which it will add hundreds of new products in-store and online.

Some of the brands as part of Superdrug’s portfolio include Childs Farm, Paddy’s Bathroom, Nuby and Kiddylicious, among others.

The retailer has also announced collaboration with nursery specialist Clair De Lune to sell a range of products on consignment with the brand. It will also offer parenting advice written by baby and healthcare experts.

“The launch of Baby at Superdrug will help ensure we are offering mums and dads the best offer on the high street at the best price. Our aim is to help parents with the products and advice they need every step of the way,” says Simon Comins, Superdrug buying director.