John Lewis to offer in-store spa concept at its new Birmingham store

RetailME Bureau

UK-based retailer John Lewis’s upcoming flagship store in Birmingham will house an exclusive in-store beauty spa concept ‘&Beauty’. Scheduled to opens in September, John Lewis will offer salon services and spa treatments for the first time in its store.

Once operational, customers will be able to book appointments in store, online and over the phone from mid-September choosing from over 100 treatments with trained stylists and therapists across hair, beauty and spa ranges. The decision is the outcome of the success of smaller beauty retreats in four John Lewis stores, which host a collection of beauty brands, each with their own treatment room.

“We know that today shoppers want more than just products when they walk through our shop doors; they also want a space where they can enjoy new experiences and relax with friends and family. We always strive to offer our customers an exciting and inspiring shopping experience and our latest announcement builds on this ambition,” says Paula Nickolds, John Lewis buying and brand director.

“Our existing beauty and spa offers have been really successful and we wanted to find a way to take these to the next level. We are confident our customers will agree that this is achieved through &Beauty and believe that it will appeal to customers wanting to pop in for a manicure right through to those who want to spend a whole afternoon treating themselves. Birmingham will be our most innovative shop to date and we’re looking forward to revealing our new spa concept when it opens in September.”