Technology must be an enabler

RetailME Bureau

In retail, technology has to take a two-pronged approach to establish a meaningful retailer-customer relationship – by making the shopping experience delightful for consumers, while benefiting retailers in many ways.

Today, the shopping experience acts as a key differentiator for retailers, with technology playing a crucial role in creating that delightful customer experience. The advent of new technologies has transformed retailer-consumer interactions. Communication is no longer limited to traditional avenues during store visits but encompasses social media, SMS, e-mail and such other means that connect retailers to their target audience anytime, anywhere.

RetailME speaks to technology leaders about smart and effective solutions being developed and rolled out to benefit retail.