Beauty is an attractive and fragrant market

RetailME Bureau

The Middle East beauty market is expected to clock the highest global CAGR of 5% from 2014-to-2019, with Saudi Arabia registering 8% CAGR and the UAE 6% during this period. The GCC beauty market was valued at $7.3 billion in 2014, with the Kingdom accounting for $4.8 billion and the Emirates $1.4 billion.

The beauty and personal care market in the Middle East, particularly GCC, is outpacing the global growth rate and witnessing high demand in categories like fragrances, skincare, colour cosmetics and ‘free-from’, all-natural, organic products. Premium brands are outperforming in a region where perfumery is part of the people’s culture, but mass market concepts are also doing well. RetailME looks for the buzz in the regional beauty market.