Apparel Group launches fashion department store

RetailME Bureau

UAE-based Apparel Group has opened EMPORA, the group’s first multi-brand fashion department store at Oman Avenues Mall, Muscat.

EMPORA encompasses a vast selection of brands and categories in a compact, shopper-focused format in a relaxed yet fulfilling experience to the entire family.

“At Apparel Group, our strategy is to bring to the market unique retail concepts and lifestyle experiences to provide our customers the best product and customer service in the industry. The launch of EMPORA marks yet another milestone in the history of Apparel Group and brings us a step closer to opening 1,200 stores by the end of 2015,” says Nilesh Ved, chairman, Apparel Group.

EMPORA as a concept works towards leveraging the growing potential of the mid-segment market, with a head turning new take on fashion and beauty. The concept has been envisioned around customer’s happiness on availing high quality international brands at competitive prices. Positioned as a one-stop destination, EMPORA’s offering includes fashion, beauty, children’s range, footwear, accessories and fragrances.

The department store boasts a collection of 100-plus international brands under one roof with a mix of established labels such as Codentry, ADL, Kenneth Cole REACTION, Bimbus, Name It, Only, Vero Moda, Beverly Hills Polo Club, Hush Puppies, alongside accessible everyday collections such as Aeropostale, Palladium, Birkenstock and Garage to name few.

The brand’s next store launch is scheduled at Al Naeem Mall, Ras Al Khaimah in the UAE and will gradually expand its retail presence across the GCC in prominent markets with an aim of opening 25 stores by 2019.