HMV to launch concessions in Tesco Ireland stores

RetailME Bureau

After announcing the launch of its e-commerce site, movie and music retailer HMV has now inked a major deal with Tesco to open concessions at the grocer’s Irish stores by the end of this year.

HMV will open shop-in-shops in 80 of Tesco Ireland’s 142 stores.

The HMV @ Tesco concessions will operate as standalone units selling music, DVDs and games.