India-based GRT Jewellers launched its first international showroom in Dubai at Al Karama marking its 50th anniversary celebration. The brand now boasts 31 retail stores across the Asian market.
“We are delighted to bring our products to Dubai, The City of Gold. This is a big milestone for the brand and with the increasing demand for gold and diamond jewellery in the city, we hope to receive a good response from residents and tourists alike. Our new showroom, spread across 6,500 sqft, features an intricately designed collection of classic and contemporary styles, beautifully crafted in gold, diamond, platinum and silver. We pride ourselves on creating beautiful and innovative jewellery, as well as making classic designs that stand out,” says managing director GR `Anand’ Ananthapadmanabhan.
Aside from the new outlet the brand has also employed a robust expansion strategy for the upcoming months by continuing to drive its presence across India and key international markets such as Singapore and Malaysia.