Recke launches new cooking range targeting younger generation

RetailME Bureau

Hong Kong-based home appliance maker Recke Industries has introduced a new range of multicookers to the UAE market, which significantly reduce cooking time. These revolutionary cookers are also provided with a step-by-step recipe book for up to 250 recipes.

Recke has launched four new models of multicookers in the UAE – the MC-110, MC-150, MC-150 limited edition and the high-end MC-X170, which come equipped with 69 cooking programmes, 20 of those are fully automated.

“Recke stands for quality, but more importantly we want to change the way people approach cooking, giving them the freedom to cook, while giving them the freedom to sit back and relax. Not only that, our device is portable enough for camping-trips or a picnic by the beach. These products and their functionalities are designed in a manner that our customers can truly enjoy cooking,” says Suchit Kumar, business development director, Recke Industries Limited, MEA region.

“We already have a regional distributor in place and the products are sold through the popular online channels. While we want to see a multicooker in every kitchen in the UAE, our main priority at the moment is to reach out to maximum number of retail outlets in the country.