Meraas launches Bvlgari Resort in Dubai

RetailME Bureau

Dubai-based holding company Meraas and the Italian luxury brand Bvlgari has announced the launch of Bvlgari Residences Dubai as part of the 1.7 million sqft Bvlgari Resort and Residences that is taking shape on the Jumeirah Bay Island.

The development will comprise 165 apartments, eight penthouses and 15 mansions with magnificent views. In addition to common areas such as private landscaped gardens, swimming pools and gymnasiums, residents can enjoy a host of retail, dining and sporting options on site, including the 50-berth Marina and Bvlgari Yacht Club.

Entirely designed by the Italian architectural firm Antonio Citterio Patricia Viel and Partners, Bvlgari Residences Dubai will be the first-of-its-kind master development in scale and magnitude, offering efficient living spaces with the brand’s signature style.

The announcements were made at press conference headed by Cherif Hosny, chief hospitality officer, Meraas; Silvio Ursini, executive vice president – Bvlgari; and architect Antonio Citterio of Antonio Citterio Patricia Viel and Partners.

“Bvlgari Residences Dubai is not a regular development with branded elements. It is truly the first of its kind created from pre-concept, with the intention of translating the visions of both the primary stakeholders – Bvlgari and Meraas – into an extraordinary man-made marvel,” says Hosny.

“We are proud of the partnership with Meraas in bringing the Bvlgari brand signature contemporary Italian style to Dubai, where we see great demand for such high-quality developments. In 2017, upon completion of the project, the resort and residences will serve our international niche audience looking for the most exclusive experience,” adds Ursini.