Landmark Leisure to launch Fun Block

RetailME Bureau

Landmark Leisure, the entertainment division of Dubai-based Landmark Group, has announced the launch of its fourth entertainment concept Fun Block following the recent opening of Fun Works – its flagship premium family entertainment centre (FEC) – at Yas Mall in Abu Dhabi. Its first two successful concepts are Fun City and Fun Ville.

Fun Block is a niche community centric brand. It offers an active indoor playground area for children aged 2-12, giving them endless hours of playtime through a massive Play Structure and a Trampoline park focusing on Active Play with freedom to jump, climb, run and explore in a safe environment to enhance children’s motor skills. The first Fun Block centre, spread across 6,060 sqft and hosting more than 100 activities, is being launched at Barari Al Ain. Along with the free play structure, there’s a 6,458 sqft trampoline park. This mix will ultimately provide community service to a wide range of children whilst the café inside Fun Block will also ensure that parents can rest.

In continuance with its fast paced growth in the UAE, Qatar, Kuwait, Oman and Bahrain, Landmark Leisure is the only FEC operator to have pioneered and implemented franchising successfully in Middle East and is on track for its internal target of establishing its presence in 100 locations making Landmark Leisure one of the largest and most popular indoor entertainment operator in the Middle East and India.