The White Company opens refurbished store at The Dubai Mall

RetailME Bureau

Specialising in well-designed, beautiful quality products – including bed, bath, home, clothing, fragrance and children – principally in white The White Company has captured the brand’s heritage and brought it to life in its newly refurbished store at The Dubai Mall.

“We are delighted to reopen our store at what we believe is one of the most visited shopping destinations in the world. The White Company is synonymous with understated timeless collections. The brand portrays subtlety in its designs and embraces various shades of white. It is a fast-growing brand world-wide and has gained immense popularity for its distinctive look and luxurious appeal,” says Gail Anscomb, director of international – The White Company.

Exclusively distributed by the Jawad Business Group (JBG) in the Middle East, The White Company has a presence in the UAE, Bahrain, Qatar, Oman, Saudi Arabia, Kuwait and Lebanon.

Commenting on the association with The White Company Steven Reynolds, head of retail at JBG adds, “Our association with The White Company goes back many years and we are pleased to see their progress in this region. The brand is subtle yet creative in all its collections. Being highly popular, The Dubai Mall is perfectly aligned to help with the growth of The White Company and in the coming years we have projected to open more stores in the UAE.”