American fast casual diner Chickenow Premiere opens in Dubai

RetailME Bureau

Casual dining concept Chickenow Premiere has opened its gastronomic doors for the very first time in the UAE. It’s an independent expansion venture by American eatery Chickenow in partnership with Dubai-based Magnolia Restaurant Management (MRM) Investm ents.

Alongside presenting an array of economically priced chicken platters and mouth-watering burgers, Chickenow Premiere offers a revived take on the popular casual dining experience by incorporating the distinct attribute of an authentic barn-like interior design.

“Chickenow Premiere embodies MRM’s attempt to introduce unique culinary concepts in terms of stand-out restaurant interiors as well as the standard of delicacies offered,” says MRM CEO Nael Mustafa. “The restaurant offers unique gourmet chicken dishes in a captivating setting combining the exquisite aspects of an open kitchen, flavorsome food, peppy music and the non-stop hustle and bustle of Dubai’s Sheikh Zayed Road within sight.”