Lionsgate zone to come to Dubai Parks and Resorts

RetailME Bureau

Canadian-American entertainment company Lionsgate is collaborating with Dubai Parks and Resorts to bring a Lionsgate zone to Motiongate™ Dubai, the Hollywood-themed park set for an October launch next year.

The Lionsgate zone will feature state-of-the-art theme park attractions and a retail facility inspired by Lionsgate’s global blockbuster The Hunger Games franchise. It will also incorporate a live stage show based on Step Up: All In and Step Up: Revolution, the two most recent films in the company’s worldwide Step Up franchise.

“Our franchises are continuing to drive location-based entertainment opportunities around the world,” says Lionsgate CEO Jon Feltheimer. “We’re proud to partner with the team at Dubai Parks and Resorts to create a thrilling total entertainment experience designed to attract millions of new fans and continue the global expansion of our brands.”

The four million sqft motiongate™ Dubai is anticipated to attract over three million visits a year and will take visitors on an immersive cinematic journey through their favourite films via 27 different latest-in-technology rides and attractions.

“We are thrilled to be working with a Hollywood studio whose creative resources, spirit of innovation and vision of the entertainment experience is so closely aligned with our own. Lionsgate’s Hunger Games, Step Up and other signature properties are the perfect centerpiece for one of the most visionary new theme parks in the world. Through this partnership we are offering even more for the whole family to enjoy on their visit and are confident that Motiongate™ Dubai will set a global benchmark as the ultimate movie themed destination,” adds Dubai Parks and Resorts CEO Raed Al Nuaimi.

Alongside Motiongate™ Dubai, Dubai Parks and Resorts will include Legoland® Dubai, the first Legoland® theme park in the Middle East, and Bollywood Parks™ Dubai, a first-of-its-kind entertainment destination that will showcase the authentic Bollywood movie experience. These will be connected by Riverland™, a retail, dining and entertainment walkway.  The development will also feature Lapita, a Polynesian-themed resort catering to families.