Islamic fashion brand Aab to enter Dubai

RetailME Bureau

Islamic fashion brand Aab, incepted in London as an online concept in 2007, is looking to enter the Middle East market. Following its London store, Aab has announced expansion plans in Dubai over the next 12-to-18 months.

“We are delighted to finally launch our new London store. Now our vision is to grow the Aab brand in strategic locations across the world including the UAE, Malaysia and Indonesia,” says Nazmin Alim, creative director of Aab.

The new store compliments Aab’s already existing online offerings. With the name Aab implying water in Persian, the brand offers a range of conservative clothing such as abayas, hijabs and other accessories.