Amazon to sponsor India Fashion Week

RetailME Bureau

E-tailer Amazon India has replaced Wills Lifestyle as the lead sponsor of India Fashion Week. The first Amazon India Fashion Week (AIFW) will be held from March 25-to-29 at Pragati Maidan in New Delhi.

“With, we have an association that’s committed towards building a robust alliance, a solid workable business module, one that is aligned with Fashion Design Council of India’s (FDCI) long-term vision to amplify the business of fashion,” asserts FDCI president Sunil Sethi.

“Our fashion portfolio plays a key role to be the most customer-centric company in India. We work hard to meet the varying tastes and style preferences of all our customers by providing a broad selection of designers and brands so that customers can easily and instantly find and buy exactly what they are looking for,” says Vikas Purohit, head of fashion at Amazon India.

“Likewise, we believe we have the opportunity to partner with designers and brands to leverage the power of technology and provide unique experiences for their new-generation customers across India and globally. Already Amazon Fashion is among the top three categories on We are very excited with our association with FDCI and are gearing up for the upcoming Amazon India Fashion Week,” adds Purohit.