Bijou Brigitte partners with Fawaz A. Alhokair & Co to enter Saudi

RetailME Bureau

Bijou Brigitte, a fashion, jewellery and accessories concept, has partnered with Saudi Arabia-based retail group Fawaz A. Alhokair & Co to launch the brand in the Kingdom.

“Taking our brand to new consumers is a core objective for the Bijou Brigitte Group. Alhokair’s paramount position in retail markets across the Middle East, North Africa, Central Asia and Caucasus regions mean that we are guided in this ambition by very capable hands. We are looking forward to introducing Bijou Brigitte to a whole new audience, and a long and fruitful partnership with Alhokair,” says Roland Werner, CEO Bijou Brigitte.

“We are delighted to partner with Bijou Brigitte, already a market leader in Europe, to offer the brand to Middle East consumers. Exacting quality standards and a laser-eyed focus on global fashion trends make Bijou Brigitte an ideal partner for Alhokair,” adds Simon Marshall, CEO Alhokair.