Kardashian Kids collection debuts at Babies‘R’Us

RetailME Bureau

Baby products retailer Babies‘R’Us has launched the Kardashian Kids collection across all its stores in the UAE. Available exclusively at Babies‘R’Us, Kardashian Kids collection features adored motifs, including butterflies, shimmering stars and a uniquely sweet take on the Kardashians’ signature animal print.

The line ranges from newborn one-pieces, snuggly caps and cozy blankets, to stylish and functional two-piece sets, jackets, dresses and shoes for girls up to 24 months.

“Since becoming a mom, I’ve been so inspired to create Kardashian Kids with perfect prints, heavenly fabrics for a baby’s skin and to bring fashion to the baby world that is affordable,” says Kourtney Kardashian, mother of Mason and Penelope.

“Our grandmother opened a children’s fashion store, and from an early age I adored baby fashion,” says Kim, mother of North. “Later when Penelope was born, my sisters and I had so many ideas for how we wanted to dress her, but didn’t always find what we were envisioning.  Now, as a mom, I cherish the time my baby and I spend together getting her dressed.  The items in this collection are exactly what I have imagined for her.”

“With our ever-expanding family and our wide circle of friends having children, designing a baby collection was the next natural progression for my sisters and me,” says Khloé Kardashian. “We hope the charming patterns and the stylish items are gifts new parents will be delighted to open.”

The pieces include delicate details of layered lace, pearl-embossed buttons, georgette appliques and leatherette. Pastels, touches of gold, calming neutrals and pops of color are all a part of the collection’s colour palette.  Cherished items include playful one-pieces with girly details, soft gold polka-dot leggings, butterfly-printed bloomer shorts and fun tribal prints. From newborn must-haves to luxurious special occasion pieces, the line offers gentle fabrics in delightful designs.


 “The line was designed with fashionable parents in mind, and although trend is at the core of the collection, we never let it compromise quality and functionality. We always want to ensure we are offering our customers the finest quality at the best possible price and knew Babies‘R’Us would be the perfect fit,” says Bruno Schiavi, chairman and founder of global supplier Jupi Corp, who worked with the Kardashians to produce and launch this new category.

“As experts in the field of baby products, Babies“R”Us is always looking to bring new and exciting collaborations to our customers that offer quality and value,” says Sam Ghori, general manager, Babies‘R’Us, UAE. “The Kardashian Kids collection created by the sisters brings each of their own unique, individual perspectives to the brand, and ensures this adorable collection comes with a fashionable flair and an affordable price tag.”