Bebe revamps Deira City Centre store

RetailME Bureau

Fashion retailer Bebe has re-opened its revamped store in Deira City Centre, expanding its area from 2529 sqft to 3060 sqft to offer a wider range of collection to its customers. 

“The remake is aimed at providing potential and existing customers the wide collection range they always wanted. In the last quarter the brand witnessed a rise in its store foot fall and realized that the clientele’s tastes and preferences were accelerating, hence the brand had to meet the requirements of the growing demand which led to a larger store. A bigger store welcomes more consumers and invites for comfortable shopping. This is an innovative approach to enrichen in-store experiences for all Bebe customers,” says Shabnam Hashir, senior brand manager, Bebe Middle East