Aldar ready to bring House of Fraser to Yas Mall

RetailME Bureau

Aldar Properties has tied up with Retail Arabia to bring House of Fraser department store to Yas Mall in Abu Dhabi.

The new partnership ag reement will bring the toy shop major Hamleys’ first store to Abu Dhabi, as well as the first Joe Fresh — the international fashion brand — store to the UAE.

“We are very pleased to announce our partnership with Retail Arabia as we continue to bring unique retail experiences to Yas Island and the wider Abu Dhabi retail landscape.We are particularly pleased to see House of Fraser’s continued expansion in the UAE and to be the first to market in Abu Dhabi with Hamleys and Joe Fresh demonstrates our commitment to creating the best and most unique shopping experiences for our customers,” says Mohammed Al Mubarak, Aldar’s CEO.

Yas Mall is scheduled to open in November with more than 300 stores and outlets including F&B brands and a 20-screen cinema operated by VOX Cinemas.

“This is a very exciting moment for Retail Arabia and we are delighted to partner with Aldar on what we see as one of the region’s most exciting retail projects for some time.The House of Fraser at Yas Mall will give customers a new shopping experience as we roll out our new exciting concept and will be home to a range of international brands launching for the first time in the UAE. The first Hamleys and Joe Fresh stores in Abu Dhabi will also make a big contribution to the existing strong retail mix at Yas Mall,” says Nabil Daud, CEO of Retail Arabia International.