Delhi Duty Free touches $11.66 million in sales

RetailME Bureau

The Delhi Duty Free touched a milestone record of $11.66 million sales in June, with the highest-ever daily sales figure of $476,000 on June 21, 2014. It recorded an astounding 1,75,000 sales transactions in June, with an average 5,800 sales transactions per day.

Delhi Duty Free announced a year-long BMW X1 promotion for the customer where they can win BMW X1 every month through a raffle draw by shopping. There is also a cash back promotion where customer can win free shopping with Delhi Duty Free (for up to $150) on a purchase of Nestle Kit Kat Chunky (for $3) through a scratch coupon. Over 300 winners have been announced till date. Such exclusive and customer engaging promotions and offers throughout the month has enabled Delhi Duty Free to achieve this landmark.

These offers are the first-of-its kind promotion for the Indian travellers by Delhi Duty Free beyond the concept of price-off and free gifts.

“It’s been a memorable moment for us and with the support and commitment from our team we have created a new benchmark for ourselves,” says Duncan Lawley, CEO, Delhi Duty Free.“We would also like to thank our customers for showing trust and loyalty towards us and our brands, helping Delhi Duty Free raise the profile of retail in India and globally. We will ensure that we keep launching innovative and unique promotions which have previously been unheard of in the Indian duty free retail environment.”