Sweets of Oman launches at Saudi Duty Free

RetailME Bureau

Kreol Travel Retail has launched Sweets of Oman’s Chiko confectionery brand at Saudi Duty Free at Jeddah King Abdulaziz International Airport. Saudi Duty Free is managed by the joint venture between World Duty Free Group and Al Musbah, a Saudi Arabian company.

“We are happy with the initial launch of Chiko products at Jeddah Duty Free. The products will eventually be available in Dammam and Riyadh Duty Free, which are scheduled to open soon,” says A S  Lal, CEO of Kreol Travel Retail.

Kreol Travel Retail represents Chiko in the travel retail segments at Saudi Arabia, Kuwait, Sharjah (UAE) and Cochin (India). Established in 1990 and situated at the Rusayl Industrial Estate in the Omani capital Muscat, Sweets of Oman produces a wide range of confectionery including éclairs, toffees, fudge, caramels and enrobed chocolates.

The Chiko brand is sold in over 40 countries, including airport retail outlets in Abu Dhabi, Dubai, Bahrain, Qatar, Muscat, Nairobi as well as India.