Winning ‘big’ by thinking ‘small’

RetailME Bureau

A Boston Consulting Group team presents its perspective on how companies can transform their ‘go-to-market’ approach in emerging economies by empowering sales managers with a ‘street-smart’ sales approach.

With overall economic activity flattening and competition rising, many companies in emerging markets are starting to experience a slowdown in growth. What can they do to revive growth in their markets?