Lulu International, FELDA Malaysia to open 10 hypermarkets in Malaysia

RetailME Bureau

Malaysia’s Federal Land Development Authority (FELDA) has signed a memorandum of understanding (MoU) with the Lulu Group for the establishment of 10 Lulu hypermarkets in Malaysia. The MoU was signed by Y Bhg Datuk Faizoull Ahmad, director general of FELDA, and Yusuffali MA, managing director, Lulu Group International, in the presence of YAB Dato’ Sri Mohd Najib Tun Abdul Razak, prime minister of Malaysia, and Tan Sri Hj Mohd Isa Abdul Samad, chairman of FELDA.

FELDA confirmed its position as the land developer for the construction of the hypermarket building for the purpose of establishment of Lulu hypermarket in Malaysia based on an agreement where Lulu will lease the hypermarket developed and constructed by FELDA on a long-term basis. The proposed locations for the first phase of five Lulu hypermarkets in Malaysia are Kota Bharu Kelantan, Bukit Katil Malacca, Ipoh Perak, Nilai Icon City Negeri Sembilan and Shah Alam Selangor, while other locations are currently being surveyed for the second phase. FELDA is also interested to develop other potentially strategic areas such as the Klang Valley, Johor Bharu and Penang.

“The MoU is line with our strategy to reach out to our customers as close as possible. We are expecting to begin operations in Malaysia by mid-2015 and this will add value to the Malaysian market by introducing the unique concept of ‘halal hypermarkets’. Lulu hypermarkets are also planning to introduce new halal products as well as promoting FELDA SME products in Lulu hypermarket chains in Malaysia and the Middle East. This initiative is expected to create job opportunities for Malaysian nationals in both countries, thus fulfilling public demand,” says Yusuffali.

“FELDA is currently promoting processed food (frozen and dry), fresh fruits and vegetable and aquaculture as well as crafts, health and wellness products. FELDA has been successful in transforming Malaysian entrepreneur community from the humble beginning of selling only for the local market, to now catering to the larger international market in partnership with the Lulu Group,” adds Faizoull Ahmad.