The Watch House now in Wafi Mall

RetailME Bureau

Dubai-based Al-Futtaim Watches & Jewellery has set up its latest The Watch House outlet in Wafi Mall. The store was inaugurated by Thomas Dotzek, senior general manager, Al-Futtaim Watches & Jewellery and Paul Delaoutre, president – retail, Al-Futtaim Group, and was attended by other members.

The new concept store will be the first of many to incorporate the theme of Al-Futtaim Watches & Jewellery’s store-in-store (SIS) concept for key luxury brands, allowing major brands within the industry to run personalised areas specific to themselves within the larger area of The Watch House. The store has also been designed to utilise a new prototype LED lighting system making it environmentally friendly. The new store layout design also creates a seamless and satisfying experience for the customer, with clear definition between luxury and fashion brands.

“The Watch House at Wafi Mall is unique and is the first-of-its-kind in the UAE. The store layout consists of an aesthetically designed SIS concept for our luxury brands. Moreover, our store also has the state-of-the-art LED lighting system tailored to highlight our products more. We are delighted that all of our stores located in major malls will soon be integrated with our latest store look and philosophy,” says Dotzek.