Chalhoub Inc partners with Ice-Watch in the Middle East

RetailME Bureau

Chalhoub Inc, a Chalhoub Group company having expertise in retailing, distribution and marketing of luxury brands in the Middle East, is going to officially represent Ice-Watch in the Middle East. The initial three-year agreement is based on the commitment of Chalhoub Inc. to develop Ice-Watch in the UAE, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait, Jordan, Egypt, Lebanon, Syria, Iran, Iraq and Yemen. Chalhoub Inc. will also look for partners in countries not yet open and will provide support to existing partners to develop Ice-Watch’s retail network and visibility.

“Through this agreement we will support Ice-Watch’s development and growth in the region, while offering our consumers great quality in timekeepers with a trendy, colourful and fashionable look in addition to a strong identity,” says Patrick Chalhoub, Co-CEO of Chalhoub group.

“We view Chalhoub Group as the perfect partner to further strengthen our presence in the Middle East and develop the visibility and market penetration of Ice-Watch. Thanks to their in-depth market knowledge, expertise in luxury and central location we are confident in Chalhoub Group’s

capabilities to grow Ice-Watch, often referred to as ‘affordable luxury’,” says Thierry de Poerck, managing director of Ice Group.