Apparel Group adds prettyFIT to its portfolio

RetailME Bureau

Fashion footwear brand prettyFIT is now part of the Apparel Group portfolio of international retail brands. The brand’s first boutique was launched in Singapore and since then has expanded globally to include countries such as Bulgaria, the UAE, Japan, Malaysia, Mauritius, Pakistan, Qatar and Thailand to name a few.

The prettyFIT philosophy is built around creating trendy, stylish, high-quality, comfortable and affordable shoes. The brand keeps up-to-date with the latest styles ensuring its collections are always on-trend. It uses high quality materials such as lambskin along with superior craftsmanship to create its range footwear.

“prettyFit is yet another dynamic addition to Apparel Group’s host of growing retail brands. We expect the brand to reach new heights especially in a lucrative and diverse market such as the UAE,” says Apparel Group chairman Nilesh Ved. The brand is currently available in leading malls across the UAE and plans are afoot to open six new outlets within the UAE and Saudi Arabia by year-end.