Man’oushe Street announces expansion plans

RetailME Bureau

Fast food restaurant serving Middle Eastern street food Man’oushe Street has signed franchises to open 90 new branches across the UAE – of which five outlets are planned for Abu Dhabi – Europe and Egypt. “We are very pleased at the overwhelming re sponse that we have been receiving. This has encouraged us to embark on a new roadmap towards the further development of the Man’oushe Street concept. Looking to add more branches in the global map, we are now currently working on potential franchise deals in Saudi Arabia, the US, India and the UK,” says Jihad El Eit, founder and chief executive, Man’oushe Street.

Formerly called Man2ooshe and Company, the restaurant only opened in 2010 but has quickly grown to nine outlets in Dubai, signing a franchising deal with UAE-based Bloom Restaurant Management for expansion in the capital. The first of the Abu Dhabi branches is set to open in the next few months. Bloom expects to invest $4 million over the next four years. Wadi Degla Holding, the leading Egyptian conglomerate, has signed a franchise agreement and an investment of $35 million for the opening of 35 Man’oushe Street branches in Luxembourg, Belgium and the Netherlands, and 50 new branches in Egypt.

“Bloom Restaurant Management confident that our plan to open five new branches across Abu Dhabi will also result in the same overwhelming response that Man’oushe Street has received in Dubai. Man’oushe Street’s signature offerings will definitely be a crowd favourite in the UAE capital – a winning combination for those who want a fast meal that is nutritious yet light on the budget,” observes Bloom chief executive Mowaffaq Al Sabbagh.