Delice announces aggressive growth plans for 2014

RetailME Bureau

Dubai-based premium gourmet and chocolate confectionery brand Delice has announced addition of six new stores globally this year through its franchisees. They are expanding within the Middle East market including Bahrain, Qatar and are in discussions for potential franchising opportunities in Saudi Arabia. In Europe and Eurasia they have tapped into London and Armenia, respectively, and both the stores are scheduled to open before Easter at their respective high streets. In the Indian market, Delhi has been targeted for the mid of this year. They are also merging into West Africa, within a five-star property at Cote d’Ivoire.

“We are looking at opening our store in Bahrain before the Formula One and targeting for Easter for our stores in London and Armenia. Saudi Arabia is one of our key markets are we are very keen in expanding there. The Indian market is huge and we are very excited in being present in Delhi. Cote d’Ivoire is another venture that we are looking forward to. We are pursuing aggressive development plans this year and exploring the best franchise prospects” says Delice founder and CEO Jalel Ghayaza.

Delice is currently located at three locations in Dubai including Dubai Mall, Grosvenor’s House in Dubai Marina and opposite Deira City Centre.