A. Lange & Söhne expands into Saudi Arabia

RetailME Bureau

Saxon watch brand A. Lange & Söhne has recently opened its first retail point in Saudi Arabia in partnership with Jeddah-based First Jewelry.

“It is a pleasure to finally introduce A. Lange & Söhne to the Kingdom, with our partner, First Jewelry. Saudi Arabia is a country we have always been keen on expanding into, considering the increasing number of well-informed collectors we have had the opportunity of meeting over the years. We look forward to demonstrating our constant quest for horological perfection within this new market and showcasing our level of craftsmanship and performance in precision watchmaking to enthusiasts as we do across the globe,” says Matthieu Dupont, A. Lange & Söhne’s Middle East brand director.

The watch brand’s philosophy has once been defined by company founder Walter Lange, who revived the heritage of his ancestors in the early 1990’s: to build the world’s best watches again. The watch manufacturer is known for pushing boundaries not only in terms of mechanical ingenuity, but with its innovation and technical excellence.

A. Lange & Söhne watches are now retailed at the First Jewelry store at Jeddah Mall in Saudi Arabia.