McDonald’s announces UAE expansion

RetailME Bureau

McDonald’s will now have a wider presence in the UAE with 11 new stores, taking the total count to 119 outlets, announces its Middle Eastern franchisee Emirates Fast Food.

While the fast food brand already caters for a large customer base in Dubai and Abu Dhabi, it aims to become even more accessible to people residing in the other emirates. McDonald’s aim to expand its business in the UAE’s highly fragmented fast food market.

In fact, in order to sustain competition from coffee shops and other restaurants, McDonald’s has added salads and expanded its range of ‘McCafes’.