Giordano opens flagship store in Pakistan

RetailME Bureau

Hong Kong-based international apparel retailer Giordano has opened its concept flagship store in Pakistan at Dolmen Mall Clifton in Karachi. The new store adds to the existing Giordano store in Dolmen Mall Hyderi and on track to open three more stores in Karachi and Pakistan this year.

The new store in the Dolmen Mall Clifton has a classic, polished and refined design which maximises space for product displays and customer interaction; including wider entrances and larger fitting rooms.  Wood accents have been added to increase the feeling of warmth and natural space. Energy-efficient lights have been installed to minimise the store’s carbon footprint. 

Following two decades of consistent brand growth in the Middle East and with 260 stores operating including in Central Asia, India, Pakistan and Africa, Giordano has planned an aggressive expansion and will roll out the new design concept shop across all Giordano stores in the region.

“We celebrate a significant milestone for Giordano in Pakistan with the opening of our new flagship store which signals the new design direction for Giordano stores in Pakistan and nearby region in the Middle East, Central Asia and even Africa,” says Ishwar Chugani, managing director of Giordano Middle East and executive director of Giordano International.