Landmark Group to launch Jamba Juice in the Middle East

RetailME Bureau

Landmark Hospitality, the hospitality and leisure arm of UAE-based Landmark Group has announced a franchise agreement between its food and beverage division Foodmark and US-based F&B retailer Jamba Juice Company to launch the brand in the Middle East r egion.

The exclusive franchise agreement will see Foodmark develop the Jamba Juice brand in the Middle East with an estimated 80 stores planned for the next ten years across the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman. Foodmark will launch the first Jamba Juice store in Dubai this year.

Jamba Juice is headquartered in California with over 849 locations, across 26 states in the US and internationally in the Bahamas, Canada, Philippines and South Korea. The brand has approximately 287 company-owned locations and over 500 franchise-operated stores, in over 45 international locations. Jamba Juice’s healthy product offerings include freshly-squeezed juices, parfaits, smoothies and yogurts with fruit, oatmeal, wraps, flatbreads and toasted sandwiches.

“Jamba Juice is excited about the opportunity of entering the Middle East region that has traditionally proven itself to be a great market for new food and beverage concepts. We will focus on quality and ensure only the best fruit in the world is handpicked, stored and used in our juices and smoothies,” says Thibault de Chatellus, senior vice-president, international, Jamba Juice Company.

“Customers are becoming increasingly health conscious in their choice of food and drink, and Jamba Juice will offer beverage options that provide optimum levels of hydration and nutrients. We will leverage Jamba Juice’s 24 years of experience and success in the US, Korea and the Philippines and our own regional experience in the F&B sector to bring to customers a truly differentiated product range,” says Kieran Mallon, COO of Foodmark.