Reebok ‘fit hub’ concept store opens in The Dubai Mall

RetailME Bureau

RBK Middle East, the sole distributor for sports brand Reebok in the GCC, has launched Reebok’s ‘fit hub’ concept store in The Dubai Mall, UAE. Designed to help people change the way they perceive fitness, the new ‘fit hub’ store is a retail concept that guides shoppers on a fitness journey from getting started, to finding the right exercise products and fitness apparel to suit their training needs and ambitions.

Launched in 2012, Reebok opened the first ‘fit hub’ concept store in the US as a continuation of its global campaign to integrate fitness into people’s lives, by encouraging people to explore, learn and try the right products for their exercise routines.

The Reebok ‘fit hub’ store in The Dubai Mall has been designed on the themes found in fitness studios and industrial lofts with the internal space being raw, creative and innovative with 3 key zones: the interactive storefront, a story floor, and fitting studio with cross-fit –inspired displays.