ADNEC to host Middle East’s largest consumer show in December

RetailME Bureau

UAE-based dmg events Middle East will launch a major new consumer show at the Abu Dhabi National Exhibitions Centre (ADNEC) in December 2013. The Life & Style Show UAE, 5–7 December 2013, will comprise seven individual events: speed & power, home & living, fashion & beauty, gizmos, gadgets & tech, sport & leisure, toys, hobbies & games and luxury property & build.

According to the organisers, The Life & Style Show UAE will be the largest consumer lifestyle show ever in the Middle East. Retail will be an important element of the show’s proposition, and each event will include an array of interactive and innovative features from fashion & beauty’s catwalk shows through to home & living’s demo homes.

“Exhibitors will have the opportunity to reach a diverse audience of Emiratis, residents and tourists from a wide age group who are expected to attend from across the UAE. The show will appeal to everyone due to the wide spectrum of sectors that will be covered by the seven events,” says Ashley Roberts, event director, dmg events Middle East.