Dell India launches 100th exclusive store in Bengaluru

RetailME Bureau

Technology solutions provider Dell India has opened its 100th Dell exclusive store at Rajajinagar in Bengaluru, India. Spread across 280 sqft, the outlet stocks laptops, AIOs and desktops from Inspiron, XPS and Alienware brands.

“We are very happy to launch our 100th exclusive store in Bengaluru. It has been our endeavour to enhance customer experience at our stores with superior products, service and the Dell experience. The company is very excited to open its marketplace to sellers in these popular categories and offer a broad selection, affordable prices, great convenience and reliable delivery to shoppers across India. This store will not only help us boost sales but also enable us to educate the masses about Dell’s revolutionary technologies,” says P Krishnakumar, executive director and general manager, consumer and SB, Dell India.

The company plans to double the number of Dell exclusive stores in the country in the next six months, particularly in tier two and three markets. And besides exclusive stores, Dell also plans to increase its presence through large format stores such as Croma and Reliance Digital.